Your data, with it’s unique stories and characteristics, contains the features, textures, peaks & troughs of your endeavours and is bound specifically to you.
Using this data as the seed in the creative process, allows you to produce more meaningful design systems that deliver clarity, visual consistency and limitless variation across all your assets & platforms.
Data is a versatile, material of our times. It can be shared, transformed, filtered, analysed and expressed. From it you can create art, design & visualisation that is virtual, physical, sculptural, analytical, temporal & animated.
You may be used to using data in analytics or reporting after a campaign or project, but why not use it first, as a creative material to seed, inspire & inform new works.
Data art, design & visualisation, whether analytical or expressive has the uniqueness & serendipity of your endeavours embedded within it.
Creative projects that use data as a seed material consider meaning, metaphor & relationships first, making the design, branding & illustration purposeful, harmonious & scalable.
When using data as a creative material, it can:
Scale does not always equate to value or interest. It is your data’s authenticity, texture, quality & veracity that give your work its character and ability to tell your story or express meaning.
Creating a single design system built on rules and data, is scalable, efficient & cost effective. Done right, it can generate limitless variation & iterations of logos, website animations, social media content, motion graphics, printed artwork and even 3D prints.
With data as a material you can create:
